“B2B Reservation System”– New Perspective in Managing Reservation from Travel Agents

Apr 11, 2006
Pelican offers B2B Reservation System as a new perspective for hoteliers in dealing with negotiated / special rates from travel agents and corporate clients who want to deal directly with the hotel without intermediary channel

The key rôle of Travel Agents in contributing to room reservations has long been obvious, where the number of corporate clients is steadily growing. Managing this business-to-business (b2b) market has as easy as selling rooms to b2c. Therefore, Pelican System has come up with a solution for hotels to maximize effectiveness for travel agents (applicable for corporate clients), introducing B2B Reservation System to replace paper contracting into online contracting.

Paper contractual agreements made between hotels and travel agent have been common practice in distributing rates and allotments. Bear in mind that in the ongoing process, prior to making any booking, a travel agent has to re-confirm rates and availability with the hotel, either by phone, through email or by fax. Furthermore, for any reservations, modifications or cancellations, the hotel is responsible for quick response.

Renewing paper contracts every three or six months, or even on a yearly basis, is another facet of the ongoing relationship between hotels and travel agents, including distributing any last minute ad-hoc rates whenever special events / occasion might occur.

With Pelican B2B Reservation system (Online Contracting), hotel can set unlimited rate tiers (rate plan), set allotment to each rate tiers and categorized its travel agents / corporate clients on a specified rate tier. Thus, hotel can categorized more than one travel agent/corporate client to share the allotment assigned to the rate tier. This sharing allotment concept favors hotels in maximizing allotment utility and eliminating the risk of not getting reservation from the allotment given in paper contract.

Further, the particular travel agent will be able to check the latest rate and availability with login and password access. This is clearly a solution for hotels with highly fluctuating rates, or as well a way to distribute special ad-hoc rates since hotel do not have to distribute rate changes by fax, email or phone calls.

Since all rates and availability of hotel can be viewed at any time, anywhere, by a travel agent / corporate clients, make bookings on real time basis with instant email confirmation will as well encourage time and cost efficiency. Hence, travel agents / corporate clients won’t have to wait several days to confirm the reservation. Any modification and cancellation can also be carried out with instant confirmation. Imagine how much time may be saved for the hotel and for travel agents / corporate clients in processing reservations through online contracting!

In short, manual contracting and online contracting can be compared as follows:

Manual Paper Contracting Online Contracting
Allotment commitment No commitment, sharing allotment
Rates and availability confirmation hassle Latest rates and availability distributed in one system
Booking idle until confirmation received Immediately confirm reservation
Time consuming Time efficient
Cost Inefficient (telephone, fax, manpower) Cost Efficient
Manual production monitoring Systematic production report

Further, online contracting offers an efficient way to distribute rates and allotments: Pelican System also highlights its comprehensive production report, which monitors the entire market. Insufficient Inventory Report is one of the reports which assist hotels in maximizing travel agent productivity. Any travel agent / corporate client who is not able to book a room due to the unavailability of inventory can be followed up immediately by the hotel whenever a spare room remains to be sold. Insufficient Inventory Report helps hotel to grab reservation opportunity. Production reports along with other detail reports are compiled systematically for the hotel to sort.

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About Pelican System
Pelican System is an internet-based central hotel reservation system with software designed for hotels to manage online reservations (whether made directly by guests or through travel agents and corporate clients).

Pelican System - Hotel reservation System - offers a wide range of generic products, such as a booking engine/reservation system for your website, a central reservation system and call center reservation system, all featuring customized upgrading and optional features to specially meet each hotel’s needs and requirements. 

A booking engine/reservation system and central reservation system is primarily useful for accommodating online reservations through a hotel’s own website. Thus, a hotel’s website becomes the gateway to hotel property and an investment in creating brand awareness – part of a powerful emerging e-commerce strategy. It thus manifests as an additional aspect of a reservation system investment: it will transform your website into a revenue center, at a minimal distribution cost. Directing all your affiliate travel agents and corporate clients to create their bookings from your website will definitely bring better traffic to your hotel website. 

Call Center Reservation System - enabling hotels to accommodate offline reservations while pulling all incoming inquiry calls to a call center office and having integrated consistent information on rates, availability, packages of all hotel members. Hotel that has multiple call center offices in different countries or cities creates a powerful strategy to attain reservation/booking queries; what’s more, having a revolutionary call center reservation system that steadily delivers consistent and accurate information is a must.